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Molton Brown Studies Millennials

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By: TOM BRANNA

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UNITED KINGDOM: New research from fragrance company Molton Brown fights the clichéd depictions of Millennials as lazy, entitled, politically-naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages and inequality faced by women and minorities than older generations, they are also twice as likely to speak out against societa...

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